Thu, Oct 8 · 7 PM ET

The Black Friday AI Build

Sell the offer,not the discount.

Everybody's about to drop a percentage and hope for a sold out Black Friday. In 90 minutes we'll package your offer ready to sell, create the images that make people look, and put it somewhere they can buy it.

Packaged Offer→Campaign Images→Live Storefront

Thursday, October 8th
7 PM ET
90-Minute Live Zoom
Built Live

Class is starting

Thursday, October 8th · 7 PM ET

Seats close when class begins · 14-day money-back guarantee — if the session hasn't started

Black Friday Is Coming — Is Your Business Ready? Relentless Launch Lab campaign creative

It's the day that resets the year

One day decideswhat next year looks like.

Black Friday isn't a sale. It's the day you find out.

One day of real demand tells you what to order next, when to stop doing this alone, and what you can quit apologizing for. Some businesses reset their whole year on it.

Nobody decides on Black Friday.

By the time your post goes up, people already know who they're buying from. That gets decided in the weeks nobody's watching — which is right now.

A discount is the weakest thing you own.

There's always somebody who can go lower. And every year you drop your price, you teach your own people not to buy in September.

Who this is built for

Your product is ready.Your Black Friday isn't.

You sell a product or a service, and Black Friday is coming whether you're ready or not.
You're about to post a percentage off because you can't think of anything else.
Your content and your checkout are two different worlds that never quite meet.
You've opened ChatGPT, gotten something mediocre, and quietly closed the tab.
You don't want to become an AI expert. You want to direct one and get back to work.
You'd rather leave with it built than leave with notes about building it.

The example — for product-based businesses

A row asks them to choose.A box asks them to buy.

Four coordinated Stay Golden hoodie and short sets in brown, oatmeal, forest, and ash — The row
Four colorways, one silhouette, the logo in the same spot every time — that consistency is what makes it a collection instead of four hoodies. It's still a menu, though. Every one of these asks her to decide something before she can buy anything.

Stay Golden fall apparel gift box with clothing, socks, insert card, and packaging — The box
Two sets for one price. Nothing on it says “percent off.” The unboxing turns a purchase into something she photographs and sends to a friend.

You're not photographing your products. You're photographing the decision.

Stay Golden is a fall apparel brand built from one brief and a handful of imperfect answers — the same brief you'll fill in on Thursday. The campaign, the collection lineup, the packaging, and the storefront it all points to, made in an afternoon.

Stay Golden Black Friday campaign — two sets for one price, brown and oatmeal fall sets — The Fall'N for You Set
The offer got bigger instead of the price getting smaller — so it reads as generosity, not desperation.

The example — for service-based businesses

You can't photograph a service.So we give it a shape.

Your expertise, packaged into something people can picture — a set of printed pieces, a workbook, a program with a name. Expertise you can see beats a bullet list every time.

Beacon Tax Group printed handbook, card set, and branded packaging

Woman holding the Beacon Tax Group preparer handbook

Beacon Tax Group workshop with participants collaborating around a table

Beacon Tax Group — a tax preparer workshop, a printed handbook, a card set, and two group calls, packaged as one offer people can picture. Every image from a single brief, with the same face in all of them.

You don't leave with notes. You leave with a Black Friday campaign.

A packaged offer

Named, bundled, with a deadline that's actually true. Decided before we build, so you're never staring at a blank field.

Twelve campaign images

Six built to sell the offer with the copy space already in them, six built to make your brand look like it has a budget.

A live storefront

A real page with a real link, built from your campaign, that you can send someone the moment we're done.

The full prompt library

Everything we use, in Notion, yours to run again in December, in March, and next Black Friday.

The direction skill

The part nobody teaches: how to look at a mediocre output, name what's wrong, and fix it in one sentence.

A repeatable system

Not a one-off campaign. A process you run for every launch, every season, every offer after this one.

Choose your experience

Two ways to build with us on Thursday, October 8th.

Builder

$67

The 90-minute live build. Starts 7 PM ET.

90-minute live build on Zoom, starting at 7 PM ET
Your offer packaged, named, and ready to sell
Twelve campaign images built live from one brief
A live storefront page with a real link you can send
The full prompt library in Notion, yours to reuse
The direction skill: how to fix a mediocre AI output in one sentence

Builder+ (VIP)

VIP — Best Value

$149

Everything in Builder, plus the strategy hour at 6 PM ET.

Everything included in Builder
Exclusive Intensive Session at 6 PM ET — a focused one-hour strategy intensive before the build
Customized Feedback designed around your business, ideas, and execution
3-Day Class Replay Access following the live session
The Publish Playbook to put your new strategy into action

14-day money-back guarantee — if the session hasn't started.

How it works

From Registration to a Black Friday Campaign That's Built.

01
Register in under two minutes
Name, email, phone, and where your business is today. Pay securely on this page — no account to create.
02
Get your confirmation and prep list
Your confirmation email arrives immediately with your package details and the short Before You Attend checklist.
03
Show up Thursday, October 8th
Zoom access arrives by email before class. Builder starts at 7 PM ET. Builder+ starts at 6 PM ET with the strategy hour first.
04
Walk out with a Black Friday campaign
A packaged offer, twelve campaign images, and a live storefront link you can send someone the moment we're done.

Reserve your build experience

The build shows you what.The hour before shows you why.

The 90 minutes are the same for everyone — same campaign, same storefront, same room. Builder+ adds the hour before, where I walk you through the reasoning: what I'd change about your offer, why I'd change it, and how to make that call yourself next time.

Builders Who Did This With Us.

“This business idea was laid on my heart a month or two ago, and I was so excited. But then I started thinking, 'How am I going to do this?' I don't have a team. It felt overwhelming. But once we started building, so much of that anxiety went away. It answered a lot of my questions and empowered me to realize, I can actually do this—with a big team or even by myself.”

Katrina M.

“You truly dropped gems. I technically know how to build a website, but it can be so difficult when you're managing different pages, working with different clients, and trying to accommodate everything they want. This was right to the point. I needed a way to bring my different brands together and give my clients one place to come. I'm in awe.”

Tenia G.

“Excellent live presentation. The strategy and excitement was evident as you taught. We don't always know what's most effective, but you gave us that.”

Lin P.

Reserve your seat

Step 1 of 4 — Your details

Full name

Phone

Secure payment on this page. No account required.

14-day money-back guarantee — full refund any time within 14 days of purchase if the session hasn't started. Refund policy

Questions

Entrepreneurs with a product or a service who want a real Black Friday campaign — a packaged offer, the content that sells it, and a storefront people can actually buy from — instead of another percentage off.

Sell the offer, not the discount.

Thursday, October 8th | 7 PM ET · Live 90-Minute Zoom Build

Oct 8 · 7 PM ET

From $67